I made my Youtube account July 31, 2007 and have been a daily user since, I even took a crack at the infamous daily vlogs my freshman year of high school. I stick to consuming content rather than making it when it comes to Youtube these days, following tons of really talented creators. One of my favorite content creators, Peter McKinnon, released a video this week entitled “Make $3,000.00 THIS MONTH with PHOTOGRAPHY!” Can you feel my eye roll though the screen? Don’t get me wrong, I’m no novice to the world of clickbait. Creating titles that stand out in this over saturated market could mean make or break for a content creator. According to merchdope.com “300 hours of video are uploaded to YouTube every minute” thats a lot of video fighting for the same eyeballs.
Now, I’m not sitting here grumpy just because of some silly old clickbait. I find a lot of issues in this video fall into the same realm as the qualms that I have with “guest lectures” who push networking like it’s your golden ticket. Don’t get me wrong, networking is an incredibly valuable tool but if I have to hear from another old, greying white man about how networking launched his career in the 70’s just by knowing other old white guys I’m going to SCREAM! There are so many hoops that people of color and non men have to go through to make their networking as valuable as your. To think the playing field is flat and equal is blind.
Okay, a lil shouting into the void and back to the video I promise it all makes sense.
Peter and Chris Hau offer some great ideas in this almost 30 minute long FREE* video about making money from photography. First and foremost, this content is great and I really admire them putting it into the world for free when someone like FStoppers might package this content as a $200-$300 tutorial.
I almost didn’t finish watching this video because Peter and Chris’s first recommendation left a bad taste in my mouth, telling 3.1 million people that they could make a grand from posting a Facebook status about batch shooting headshots is outlandish. To test this outlandish theory I posted to my 3,913 Facebook friends (who a large portion are about to graduate and apply for jobs aka the best market for headshots) saying “Hey, this weekend I’m doing a batch headshot sessions at XYZ and here are my open slots…” After 12 hours of having that post up, 64 comments and 30 direct messages later I have 1 person locked in for a slot. To be fair more might lock in with more time but my real issue with this recommendation is that it assume that a young creator has this type of network. I am really lucky to have a robust online network but not everyone is. Someone with 500 Facebook friends is not going to have the same experience as me, or as Peter or Chris.
At the end of the day, if you’re looking to really buckle down and start making money from your photo work, this video might be a godsend to you. Take their recommendations with a grain of salt and get out there into the world and start shooting!
*There are ads on this video.
37 Mind Blowing YouTube Facts, Figures and Statistics – 2019. (2019, February 19). Retrieved from https://merchdope.com/youtube-stats/
McKinnon, Peter, director. Make $3,000.00 THIS MONTH with PHOTOGRAPHY! YouTube, YouTube, 4 Mar. 2019, www.youtube.com/watch?v=HlV7F6KIQBI&t=254s.